Books by author Gerald Zaltman

Showing 1 – 13 out of 13 results

1. 

   Dare to Think Differently

   Gerald Zaltman | Stanford University Press, 2026

   
   

   In stock at our supplier - Shipping in 9 - 13 days

   Language: English

   Binding: Hardback

   20.76 €

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2. 

   How Customers Think

   Gerald Zaltman | Harvard Business Review Press, 2003

   
   

   50/50 - We search the world

   Language: English

   Binding: Hardback

   32.06 €

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3. 

   Zaltman Metaphor Elicitation Technique

   Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

   
   

   In stock at our supplier - Shipping in 9 - 13 days

   Language: English

   Binding: Paperback

   80.06 €

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4. 

   Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben

   Gerald Zaltman, María Isabel Merino Sánchez | Empresa Activa, 2004

   
   

   50/50 - We search the world

   Language: Spanish

   Binding: Paperback

   7.86 €

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5. 

   Marketing Metaphoria

   Gerald Zaltman | Harvard Business Review Press, 2008

   
   

   50/50 - We search the world

   Language: English

   Binding: Hardback

   27.42 €

   Sale 9 %

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6. 

   Marketing Theory

   Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

   
   

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   Language: English

   Binding: Paperback

   80.06 €

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7. 

   Marketing Theory

   Gerald Zaltman | Vibrant Publishers, 2025

   
   

   In stock at our supplier - Shipping in 9 - 13 days

   Language: English

   Binding: Hardback

   97.61 €

   Sale 6 %

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8. 

   Planned Social Change and the Diffusion of Innovation

   Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

   
   

   In stock at our supplier - Shipping in 9 - 13 days

   Language: English

   Binding: Hardback

   97.61 €

   Sale 6 %

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9. 

   Planned Social Change and the Diffusion of Innovation

   Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

   
   

   In stock at our supplier - Shipping in 9 - 13 days

   Language: English

   Binding: Paperback

   80.06 €

   Sale 6 %

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10. 

    Zaltman Metaphor Elicitation Technique

    Gerald Zaltman | Vibrant Publishers, 2025

    
    

    In stock at our supplier - Shipping in 9 - 13 days

    Language: English

    Binding: Hardback

    97.61 €

    Sale 6 %

    You save 7.30 €

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11. 

    Marketing Management

    Gerald Zaltman | Vibrant Publishers, 2025

    
    

    In stock at our supplier - Shipping in 9 - 13 days

    Language: English

    Binding: Hardback

    97.61 €

    Sale 6 %

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12. 

    Consumer Behavior Research

    Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

    
    

    In stock at our supplier - Shipping in 9 - 13 days

    Language: English

    Binding: Paperback

    80.06 €

    Sale 6 %

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13. 

    Marketing Management

    Gerald Zaltman, Vibrant Publishers | Vibrant Publishers, 2025

    
    

    In stock at our supplier - Shipping in 9 - 13 days

    Language: English

    Binding: Paperback

    80.06 €

    Sale 6 %

    You save 6.01 €

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